#TBF25 Preview: Omio Success – Enhancing Customer Experience & Revenue
Where – and when – to address the concerns of ticket-buyers… before (or after) they commit?
Where – and when – to address the concerns of ticket-buyers… before (or after) they commit?
Cancel for Any Reason! That’s how we make customers feel confident when purchasing tickets.
Exclusively at #TBF25, digital insurance specialists Companjon and travel booking and comparison website Omio have revolutionised travel flexibility with the seamless integration of Omio Flex (Cancel for Any Reason), enabling effortless cancellations and instant claims.
This partnership unlocks new revenue streams, enhances customer value, and maximises profitability, reinforcing their commitment to innovation and an exceptional user experience.
The Lessons and Takeaways
Join us at #TBF25 for an exploration of:
- Added Flexibility for Travel Plans – Giving customers the choice to cancel if plans change, enhancing flexibility and service’s quality.
- Seamless Customer Experience – Smooth integration of Omio Flex at purchase with ticket fares and hassle-free booking cancellation (claim) within Omio’s platform with instant confirmation.
- New Revenue Streams & Comprehensive Service – Providing Omio with additional revenue sources while offering a complete, value-driven service to customers.
- Optimised Value with Dynamic Pricing and Dynamic Product – Continuously adjusted product offerings and pricing to maximise customer benefits and revenues.
Cancel For Any Reason (CFAR): A Game-Changer in Flexibility
- Empowering travelers with full booking flexibility to meet modern expectations.
- Real-world impact: Higher customer trust, increased conversion rates, and a seamless ticketing experience.
Seamless Weather Protection for Events
- Addressing event-goers’ concerns by providing weather-related coverage.
- Enhancing customer confidence, reducing support inquiries, and improving event experiences.
- Key benefit: Offering forecast-based protection ensures customers have extra spending power on the day of their event.
- Alternatively, issuing vouchers keeps the insurance benefit within the ecosystem, reinforcing customer loyalty.
Dynamic Pricing/Product & Conversion Growth
- Leveraging adaptive pricing models and embedded protection to maximise conversion rates.
- Key insights: Companjon’s Fully Automated Refunds reduce customer support inquiries for insured bookings by approximately 30%, improving efficiency and customer satisfaction.
The Experts
- Pedro Piccoli Soares, Pricing Director, Omio – A Pricing and Revenue Management expert with extensive experience in mobility, travel, and technology. In his current role, he optimises pricing strategies and traffic monetisation. Previously, he held leadership roles at SIXT, FlixBus, and HEINEKEN, specialising in AI-driven pricing and revenue management. Pedro holds an MBA in AI, Data Science & Big Data and a Bachelor’s in Industrial Engineering from PUCRS. He is currently pursuing an MSc in Business Management at Universitat Rovira i Virgili (2025).
- Dr. Nina Zobel, Chief Commercial Officer, Companjon – A seasoned executive specialising in digital insurance, insurtech, and business transformation. As Chief Commercial Officer at Companjon, she leads commercial strategy and product/solution development. Before joining Companjon, she spent nearly ten years at Boston Consulting Group as a Principal, focusing on digital insurance, M&A, and large-scale transformations. Nina holds a Ph.D. in International Management and Strategy from the University of St. Gallen and has also studied at WU Vienna, Maastricht University, and Singapore Management University.
Join Nina, Pedro and 500+ experts – across two days and 30+ sessions – ONLY at #TBF25
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