#TBF25 Preview: Eyes on Me – Integrated Marketing In Action
Marketing to the power of three!
Background image courtesy of Magic Mike Live
Marketing to the power of three!
Background image courtesy of Magic Mike Live
In recent years, entertainment and sports marketeers have focussed intensely on measurement, conversion, performance.
With more and more data to leverage, this is helping make campaigns cost effective and transparent.
But that’s only half the story. Without a real understanding of audience behaviour and without bold creativity, sales teams risk having nothing to measure.
Come and hear how the team at Magic Mike Live works with TickX and Dewynters to draw together smart analytics, marketing technology, creativity, and commercial expertise, to keep this show’s sales hot.
Your expert guides:
- James Charrington, CEO, Dewynters
- Chris Leyland, Head of Data, TickX
- Joanne Mccarthy, VP Global Ticketing Operations, Magic Mike Live
Discover the future of experience marketing with these experts – and 450+ delegates from all over the world – only at #TBF25.
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