#TBF24 Preview: Tate’s Omnichannel Directions

There’s more to Tate than its four bustling, world-renowned art galleries. The organisation is on a journey to reach around the world with its art collections and collaborations.

How is this institution creating a world-class, omnichannel website to support its strategic goals?

Join us at #TBF24 to hear from Matt Thorley (left), Head of Sales and Will George (right), Head of E-Commerce at Tate, to discuss the why and the how they are bringing ticketing, merchandise, membership and much more into a seamless online experience.

Our guests will be guided in conversation by Tom Dawson (center), Director of Digital, Association for Cultural Enterprises.

In this exclusive #TBF24 session, Tom will guide Matt and Will in a discussion on these key aspects of this project journey:

• Where did it start? Tate site pre- and post- recent changes.
• Why a 360° approach and a single user journey? Is it really needed?
• What difference does a single basket make to conversions and sales?
• How do you get users and visitors to return to the site? Is there a sweet spot?
• Where and how do you benchmark? Look for inspiration for a really great online user experience or omnichannel approach?

Explore the ideal omnichannel experience – and network with 100s of entertainment execs – only at #TBF24 next month. GET IN TOUCH TODAY to register your place.