Forum Debate: The (Multi)Channel Tunnel – A road to nowhere?
We’ve all set for our best speaker line-up for our 6th birthday edition of TheTicketingBusiness Forum. And we will deliver.
Many rightsholders are moving away from exclusive, single distributor deals and embracing the multi-channel route to retailing tickets. We’ve seen Major League Soccer embrace an API-based model where the league’s clubs can sell their tickets anywhere and at anytime – with all the data flowing back to the teams and league.
The risks are greater, but the rewards greater still. But we’ve also seen Amazon come unstuck in its
quest for inventory, despite its offer to remove some of the industry’s key pain points (such as booking fees).
What kind of deals are working and what needs to change?
Introducing our expert panel to take us through it:
Daniel Gidney, Chief Executive, Lancashire County Cricket Club, UK
An established sports industry CEO for over ten years now, Daniel Gidney launched the first ever cricket bond as part of an innovative £12m fundraising to develop and operate a new 150 bedroom Hilton hotel, which opened in Summer 2017. Daniel’s time at LCCC has generated record profits and the securing of the largest ever naming rights in First Class Cricket, with Emirates. He also secured ECB International matches, including an Ashes Test and a World Cup semi-final in 2019. Daniel was also the 2011 Midlands Business Person of the Year, and the 2014 Trafford Business Person of the Year.
Carolyn Sims, Director of Marketing & Audience Engagement, English National Opera, UK
Carolyn is a highly respected, hands-on, marketing strategist who has worked in a range of entertainment and retail organisations in her career including Ticketmaster, Really Useful, Live Nation Entertainment and Time Out.
Carolyn’s innate ability to be able to put the customer first means that she has forged and shared her skills across a range of customer channels in digital marketing, CRM, audience development and marketing strategies that enable organisations to become profitably customer centric.
Carolyn is an experienced professional in developing and implementing innovative growth strategies through the delivery of customer focused ticketing and commercial excellence. Her passion is for new technologies that provide a great experience for customers to be able to get to and buy the ticket they want.
Fred De Graaf, Commercial Director, DG Theaterproducties, The Netherlands
Fred de Graaf has been Commercial Director of the DG group since 1 August 2017 and is a well-known person in the theatre business in the Netherlands. After a 10-year career as a service manager in the automotive industry he switched in 1996 to theatre.
He gained 10 years’ experience as a service manager, box office manager and general manager in various theatres, which he combined with consultant services to theatre producers. For the last 10 years he has served as business development manager at Eventim Nederland, responsible for Sales, B2B partnerships and special projects such as a pilot ‘dynamic pricing’ scheme for a major musical, and the implementation of ticketing software on the Dutch market for major football clubs.
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